Integrity

"Integrity is the most valuable and respected quality of leadership. Always keep your word."
Brian Tracy
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Brian Tracy (born in Vancouver, Canada in 1944) is a self-help author who has recorded many of his works as audio books. His presentations and seminar topics include leadership, sales, managerial effectiveness, and business strategy. He is now the Chairman of Brian Tracy International, a human resource company based in Solana Beach, California, with affiliates throughout the United States and thirty-one other countries. (Wikipedia)